Mountain bikes do not have to be rational choices.
Unruled makes unconventional mountain bikes for riders who know the experience and character they want. We believe a bike can be direct, demanding, playful, and distinctive without asking for approval from the wider market.
We do not claim that one kind of bike is right for every rider. We create deliberate alternatives for riders who want something outside the accepted formula.
Prototypes are already being tested.
Before production starts, we must confirm that riders are willing to pay for this frame. We must also establish repeatable production, global delivery, service, and warranty systems. If demand supports the launch, each frame will be made to order with an expected lead time of at least three months.
